Where outbound from India works — and where it doesn't
It works for warm follow-up, appointment setting into an existing pipeline, renewals, abandoned-cart recovery and qualifying inbound leads. It struggles with pure cold calling into senior B2B buyers in the US, where accent and context friction cut connect-to-conversation rates hard.
If your motion depends on discovery-level conversations with VPs, use India for list building, qualification and scheduling, and keep the closing call onshore.
Pricing models to compare
Per-hour ($8–$14 per seat) gives you control over scripts, targeting and data quality, and it's the honest choice when your offer isn't yet proven. Per-lead or per-appointment shifts risk to the vendor but invites loose qualification — define what a qualified lead is in writing, with a rejection process.
Hybrid deals — a reduced hourly rate plus a bonus per qualified appointment — align incentives best once you know your baseline conversion rate.
Compliance you cannot skip
Outbound into the US means TCPA and state do-not-call rules; into the UK and EU, GDPR and PECR. Confirm who owns consent records, how the dialler suppresses DNC lists, and whether calls are recorded with disclosure. Ask to see the vendor's suppression process, not just a promise.
What to measure in week one
Dials per hour, connect rate, conversation rate, qualified-appointment rate and show-up rate. Show-up rate is the number vendors quietly avoid — an appointment nobody attends isn't an appointment.